Pharma

AI-Enhanced CRM for Medical Reps, Made for the Real World

Empower your medical salesforce with a mobile, Salesforce-native solution purpose-built for pharma and enhanced with AI-driven insights.

CT Pharma helps reps plan visits, track samples, deliver approved content, and capture HCP feedback, all while staying compliant, connected, and supported by intelligent analytics.

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Pharma

Experience the Complete Pharma Salesforce Solution

Native Salesforce Integration

Built entirely on the Salesforce platform, CT Pharma comes with a ready-to-go data model designed for pharmaceutical workflows, ensuring fast deployment, seamless CRM integration, and embedded AI capabilities within the Salesforce ecosystem.

Purpose-Built for Pharma

Plan HCP visits, manage promotional cycles, set activity objectives, and streamline field reporting with modules developed specifically for the pharmaceutical industry, enhanced with AI-powered insights to support smarter engagement strategies.

Flexible & Configurable

Activate only the features you need: targeting, coaching, campaign management, or advanced analytics. Adapt layouts, logic, and workflows to match your organization’s strategy, including AI-driven targeting and performance optimization.

Always Connected – Online or Offline

CT Pharma works seamlessly through the CT Mobile app, giving your field force full access to data, planning tools, and reporting, even without connectivity, with AI-assisted sync validation once reconnected.

See What CT Pharma Can Do for You

Request a personalized demo, and we’ll show you how these tools can improve your processes.

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Pharma

As a managed Salesforce package, CT Pharma installs quickly and works seamlessly across Salesforce editions. Administrative setup includes role-based license, profile, and permission configuration, with no need for custom coding, while enabling AI-powered analytics within your existing CRM environment.

Global settings, products, client segmentation, and marketing cycles can all be configured intuitively, supported by intelligent data insights.

Scale your solution with CT Mobile for offline use and integrate with CT Orders to enhance AI-enhanced order management capabilities.

Salesforce Offline

Smart, AI-powered visit planning & tracking

Pharma-ready Salesforce data model

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Pharma

Core Features

Salesforce-Native Data Model

Interactive Activities Planner

Targeting & Marketing Cycles

Coaching & Field Reporting

Pharma Groups Management

Salesforce-Native Data Model

An industry-specific structure built directly on Salesforce, supporting pharma workflows out of the box for quick implementation, seamless integration, and full CRM compatibility.

Interactive Activities Planner

A drag-and-drop calendar with inline editing, smart filters, color coding, and bulk actions – making call and visit planning faster, simpler, and easier to adjust.

Targeting & Marketing Cycles

Tools to define and manage cycles by setting promoted products, activity frequency, and objectives – adaptable to business units, therapeutic areas, or customer segments.

Coaching & Field Reporting

Features for joint-visit planning, feedback surveys, and performance dashboards – helping managers coach reps, track results, and strengthen team effectiveness.

Pharma Groups Management

Segment clients, products, and users into customizable groups to automate communications, generate targeted lists, and analyze product popularity or group performance.

Pharma

High-Performance User Experience

CT Pharma delivers a seamless, pharma-focused experience with offline access, advanced reporting, AI-driven targeting, and intuitive visit planning, helping every role in the field force operate at peak efficiency with data-backed decision support.

Sales & Region Leads

Coaching & performance oversight
Objectives & KPI tracking
Territory planning & monitoring

Medical & Sales Reps / MSLs

HCP visit preparation & execution
Order taking & store checks
Account & relationship management
Interactive CLM presentations

Marketing & Operations Managers

Assortment management
Cycle planning & target setting
Campaigns & promotional activities

Find us on AppExchange

AppExchange is a marketplace for applications, components, and services that integrate seamlessly with Salesforce. Designed to enhance Salesforce's functionality, it offers pre-built solutions and consulting services to help businesses optimize their CRM environment.

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See our Bundles

Mobile

Pharma

Consumer Goods Bundle

Empower your CPG field teams with one AI-enabled app for visit planning, order entry, shelf audits and promotions, all online or offline, so reps spend less time toggling tools and more time driving in-store sales with data-backed insights.

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Mobile

Pharma

Consumer Health and Pharma Bundle

Equip your pharma and consumer-health reps with CT Mobile’s offline CRM plus CT Pharma’s compliant sample management and e-signature workflows, enhanced with AI-driven insights, so every physician or retail visit becomes a seamless, on-the-spot engagement.

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Mobile

CPG / Pharma

Orders

Order Taking Bundle

Combine CT Mobile’s field-ready interface with CT Orders’ advanced pricing and promotions engine, augmented with AI-powered validation and optimization, enabling reps to create, edit and approve complex B2B orders offline, then sync instantly to Salesforce and your ERP.

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Mobile

Orders

Order Taking with CG Cloud

Extend your CPG Cloud with CT Mobile’s offline order entry, CT Orders’ configurable pricing rules and CT CPG’s promo & planogram management, enhanced with intelligent automation, so reps handle audits, orders and offers in one cohesive, AI-supported mobile workflow.

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Our Products

Discover the full suite of Salesforce-native tools designed to empower your field sales and marketing teams with offline capabilities, data-driven insights, and seamless execution – no matter where your reps are.

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Mobile

Is purpose-built to improve sales cycle performance. With on- and offline functionality, CT Mobile brings the power of Salesforce to your mobile device so your team can deliver an unparalleled customer experience.

Presenter

State-of-the-art storytelling meets data-driven presentations. With CT Presenter, you can increase customer engagement at every meeting and get game-changing data insights to improve future performance.

Vision

Execute retail audits faster with leading-edge image recognition technology. Get Al-powered data insights that increase share-of-shelf, improve on-shelf availability, and get your products in front of your customers.

Orders

Get powerful B2B order management via online, offline, and self-service channels. CT Orders supports advanced product management and easily handles the most complex pricing, loyalty, and GWP models.

CPG

Improve field sales efficiency; increase your market share. CT CPG does both by helping consumer goods and OTC pharma companies boost Salesforce effectiveness across channels, including field sales, contact center, and online.

Sign

Manage and modify contracts directly in Salesforce, generate PDFs, and easily collect e-signatures to simplity the agreement process.

What customers have to say about us

We are highly satisfied with this project, which unified data from seven companies on a single platform. With Salesforce Data Cloud, we stay ahead in the market and offer exceptional service. Analyzing customer behavior helps us better understand and improve our offerings. Customertimes has been a valuable partner, ensuring smooth integration and enhancing decision-making and efficiency

Shahar Zamir

VP Information Technologies | CIO & CTO, Freesbe

So far, we have had a good partnership with Customertimes to help us support, enhance, and maintain the existing Salesforce org. We are partnering on a critical project that will be kicking off very soon. We are pleased with the quality of resources involved with this project and the work done by the Customertimes team in the discovery phase.

Pharmaceutical manufacturing client

CRM Strategy & Operations Director

Customertimes is very responsive and a great partner in our Health Cloud migration.

Pharmaceutical manufacturing leader

Senior Data Analyst

I have been very impressed with the quality of developer that Customertimes have been able to supply us and their commitment to helping us deliver big, complex, time-constrained projects.

NDA

SAP Development Manager

Good to work with, offer a flexible relationship, allowing the days worked to be increased/decreased as work arrives.

NDA

IS Project Manager

"Very professional, reliable and responsive team at Customertimes."

Wilhite Tamara

Human Resources Business Partner (HRBP), Cyquent Inc

"Very likely, have created an incredible tool that has enabled our program to expand to places previously thought impossible."

Singer-Wright Ally

Senior Director, Medical Society of Virginia Foundation

"Customertimes (CT) is a long-term strategic partner. Not only has CT consistently delivered, CT contributions have directly impacted our ability to scale and grow our organization while also innovating and elevating the services that we provide to our customerselevating that services that we provide to our customers."

Kelts Michelle

Sr. Director, Strategic Operations, IQVIA

"Bohdan and Dmitry always source amazing candidates for us often with short lead times. They are very thoughtful about the onboarding process and always help out when we need assistance. The contractors working for us right now are also doing great work. Overall we are super please with Customertimes and look forward to continuing our partnership!"

Pusateri Bryan

Product Owner, Molex, LLC

"I know we are a small customer, but I greatly appreciate the help we get when we need it and the high quality of the resource we were connected with."

Deb Bawcom

Executive Vice President, Devana Solutions

"Customertimes are big enough, good enough.., But what you guys, I think bring to the table, what I felt not just with the real leadership team, but with everyone like down to project people is the drive to try to to push things if we can do things in a different way. And that is great both for the organization and for the customer. This is embedded as a culture in in people. It's a culture in the company that I like."

Haider Alleg

General Partner, Allegory Capital

"Customertimes as a company has hands on the tech, right in a way and the data on everyday, on everyday data coming more from a business / commercial operation setting. I think it's good to be grounded on where is the tech right now in terms of evolution, in terms of possibilities, capabilities."

Haider Alleg

General Partner, Allegory Capital

"I would say that working with Customertimes is really like working with a Partner. They try to understand your needs. They don't try to oversell something complicated. They just try to make things work with you and for you and they really work hard for you. With Customertimes it's: work hard, play hard."

Tony Khosravi Dehkourdi

Software Engineering Chapter Lead, Pernod Ricard

"The best CT solution could be related to Salesforce, it could be related to customer services, it could be related to different areas in the company where we can bring something with value. But in this context, we need to understand how AI and machine learning can deliver more and can deliver value."

Valerie Giraud

Digital and Tech lead partner, Haleon

"It's the beginning of our relationship, and in the global area, they have connections, so for the moment, we're waiting ... for them to hear the need, find the problems, and then be able to deliver the best solution for the customer.""

Valerie Giraud

Digital and Tech lead partner, Haleon

"I think the partnership at this stage is growing very nicely. We have a very good relationship. We understand each other, which is obviously very good in a relationship. There's lots of communication going on, there's lots of development going on, there's lots of new ideas that keep on flowing and that we want to implement and maybe move towards."

Francois Kanfer

Director Global Commercial Excellence, Hartmann Group

We’ve had a good, long-lasting relationship with Customertimes for many years – more than 5 years between Customertimes and Pernod Ricard. We’ve been working on a regular basis to take into account all the innovations coming from digital platforms, especially Salesforce. These applications are the ones we use for our field sales teams and our sales management teams.

Adrien Combet

Product Owner Sales Force Automation & Global Sales Tech, Pernod Ricard

"We use the CT ipad App for Sales Reps to leverage Salesforce CRM and make it a nice experience for our sales reps in daily use. For example, if they go into a pharmacy, they are guided through [the visit] in a step-by-step approach."

Dana Winkler

Head of Sales Force Effectiveness, Stada

"The whole thing is a journey. There are solutions, but you need to customize and tailor it to your needs, so having a partner [who is] going along the journey that really understands what makes sense and can guide you [even] while you're requesting changes ... that's my impression of a successful relationship with a partner."

Dana Winkler

Head of Sales Force Effectiveness, Stada

Field sales efficiency starts here

Get started today with a personalized demo filled with insights and solutions to help your team sell more, faster