CPG

CRM Solution Built to Optimize Field Operations, Engage Smarter and Cut Marketing Waste

Empower your trade reps with tools to manage visits, capture feedback, access up-to-date content, and deliver retail execution excellence.

CT CPG doesn’t just digitize your workflow. It connects marketing, sales, and customer insights to drive faster decisions and greater ROI from every store visit.

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CPG

Core Features

CYCLE & KPI PLANNING

ADVANCED VISIT EXECUTION

ASSORTMENT & PRODUCT MANAGEMENT

SEGMENTATION & TARGETING

REAL-TIME RETAIL ANALYTICS

CYCLE & KPI PLANNING

Plan smarter with tools to define visit frequencies, campaign timelines, and success metrics. CT CPG lets you model, monitor, and optimize your marketing and sales cycles by region, product, or account tier.

Advanced visit execution

Equip reps with a guided experience for store visits - log activities, track objectives, capture data, and access up-to-date materials in real time, even offline.

Assortment & Product Management

Keep your product data structured and field-ready. From CT Product and Inventory objects to Assortment-level controls, ensure reps always have the right product mix and availability info during visits.

Segmentation and Targeting

Align reps to the right clients at the right time with dynamic marketing cycle targeting, frequency settings, and mass targeting tools. Segment by territory, product priority, or campaign goal.

AI driven analytics

Leverage AI-powered analytics to turn store visit data into actionable insights. Track compliance, rep performance, and in-store execution trends without waiting on reports.

CPG

CT CPG is delivered as a managed package for Salesforce, ensuring a smooth installation process and compatibility with all major Salesforce editions. Once installed, administrators can assign licenses, profiles, and permission sets to users based on their roles - no custom development required.

From there, the system can be tailored to match your business processes. You can configure global settings, add sales products and assortments, define marketing cycles, and create targeted outreach strategies all through intuitive setup steps.

Built-in tools make it easy to set goals, streamline rep activities, and track performance across every customer visit.

And when you're ready to scale, CT CPG integrates seamlessly with CT Mobile for offline access in the field and with CT Orders for advanced order management workflows.

Fast Deployment

Flexible Configuration

Seamless Integration

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CPG

Platform Capabilities

Field Activity Management

Plan, execute, and report on every customer visit with precision. Sync with Salesforce calendars, log outcomes instantly, and optimize rep productivity.

Targeting & Marketing Cycle Control

Segment clients, define visit frequencies, and align campaigns with in-store execution—ensuring your reps hit the right accounts at the right time.

Product & Assortment Management

Keep field teams aligned with real-time updates on product availability, assortments, POS materials, and competitive insights.

Coaching, Quizzes & Goal Tracking

Enable continuous improvement with built-in tools for rep training, skill assessments, and performance-driven goal setting.

Want us to show you how our products can help your business?

Request a personalized demo, and we’ll show you how these tools can improve your processes.

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See our Bundles

Mobile

Pharma

Consumer Goods Bundle

Empower your CPG field teams with one app for visit planning, order entry, shelf audits and promotions—all online or offline—so reps spend less time toggling tools and more time driving in-store sales.

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Mobile

Pharma

Consumer Health and Pharma Bundle

Equip your pharma and consumer‑health reps with CT Mobile’s offline CRM plus CT Pharma’s compliant sample management and e‑signature workflows—so every physician or retail visit becomes a seamless, on‑the‑spot engagement.

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Mobile

CPG / Pharma

Orders

Order Taking Bundle

CT Mobile’s field‑ready interface with CT Orders’ advanced pricing and promotions engine—enabling reps to create, edit and approve complex B2B orders offline, then sync instantly to Salesforce and your ERP.

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Mobile

Orders

Order Taking with CG Cloud

Extend your CPG Cloud with CT Mobile’s offline order entry, CT Orders’ configurable pricing rules and CT CPG’s promo & planogram management—so reps handle audits, orders and offers in one cohesive mobile workflow.

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Our Products

Discover the full suite of Salesforce-native tools designed to empower your field sales and marketing teams with offline capabilities, data-driven insights, and seamless execution—no matter where your reps are.

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Presenter

State-of-the-art storytelling meets data-driven presentations. With CT Presenter, you can increase customer engagement at every meeting and get game-changing data insights to improve future performance.

Vision

Execute retail audits faster with leading-edge image recognition technology. Get Al-powered data insights that increase share-of-shelf, improve on-shelf availability, and get your products in front of your customers.

Orders

Get powerful B2B order management via online, offline, and self-service channels. CT Orders supports advanced product management and easily handles the most complex pricing, loyalty, and GWP models.

CPG

Improve field sales efficiency; increase your market share. CT CPG does both by helping consumer goods and OTC pharma companies boost Salesforce effectiveness across channels, including field sales, contact center, and online.

Pharma

A Salesforce based SFA solution for Pharmaceutical companies, reducing the costs of sales and marketing strategy while improving field force management, sales enablement and ROI.

Sign

Manage and modify contracts directly in Salesforce, generate PDFs, and easily collect e-signatures to simplity the agreement process.

What customers have to say about us

We are highly satisfied with this project, which unified data from seven companies on a single platform. With Salesforce Data Cloud, we stay ahead in the market and offer exceptional service. Analyzing customer behavior helps us better understand and improve our offerings. Customertimes has been a valuable partner, ensuring smooth integration and enhancing decision-making and efficiency

Shahar Zamir

VP Information Technologies | CIO & CTO, Freesbe

So far, we have had a good partnership with Customertimes to help us support, enhance, and maintain the existing Salesforce org. We are partnering on a critical project that will be kicking off very soon. We are pleased with the quality of resources involved with this project and the work done by the Customertimes team in the discovery phase.

Pharmaceutical manufacturing client

CRM Strategy & Operations Director

Customertimes is very responsive and a great partner in our Health Cloud migration.

Pharmaceutical manufacturing leader

Senior Data Analyst

I have been very impressed with the quality of developer that Customertimes have been able to supply us and their commitment to helping us deliver big, complex, time-constrained projects.

NDA

SAP Development Manager

Good to work with, offer a flexible relationship, allowing the days worked to be increased/decreased as work arrives.

NDA

IS Project Manager

"Very professional, reliable and responsive team at Customertimes."

Wilhite Tamara

Human Resources Business Partner (HRBP), Cyquent Inc

"Very likely, have created an incredible tool that has enabled our program to expand to places previously thought impossible."

Singer-Wright Ally

Senior Director, Medical Society of Virginia Foundation

"Customertimes (CT) is a long-term strategic partner. Not only has CT consistently delivered, CT contributions have directly impacted our ability to scale and grow our organization while also innovating and elevating the services that we provide to our customerselevating that services that we provide to our customers."

Kelts Michelle

Sr. Director, Strategic Operations, IQVIA

"Bohdan and Dmitry always source amazing candidates for us often with short lead times. They are very thoughtful about the onboarding process and always help out when we need assistance. The contractors working for us right now are also doing great work. Overall we are super please with Customertimes and look forward to continuing our partnership!"

Pusateri Bryan

Product Owner, Molex, LLC

"I know we are a small customer, but I greatly appreciate the help we get when we need it and the high quality of the resource we were connected with."

Bawcom Deb

Executive Vice President, Devana Solutions

"Customertimes are big enough, good enough.., But what you guys, I think bring to the table, what I felt not just with the real leadership team, but with everyone like down to project people is the drive to try to to push things if we can do things in a different way. And that is great both for the organization and for the customer. This is embedded as a culture in in people. It's a culture in the company that I like."

Haider Alleg

General Partner, Allegory Capital

"Customertimes as a company has hands on the tech, right in a way and the data on everyday, on everyday data coming more from a business / commercial operation setting. I think it's good to be grounded on where is the tech right now in terms of evolution, in terms of possibilities, capabilities."

Haider Alleg

General Partner, Allegory Capital

"I would say that working with Customertimes is really like working with a Partner. They try to understand your needs. They don't try to oversell something complicated. They just try to make things work with you and for you and they really work hard for you. With Customertimes it's work hard play hard."

Tony Khosravi Dehkourdi

Software Engineering Chapter Lead, Pernod Ricard

"The best CT solution could be related to Salesforce, it could be related to customer services, it could be related to different areas in the company where we can bring something with value. But in this context, we need to understand how AI and machine learning can deliver more and can deliver value."

Valerie Giraud

Digital and Tech lead partner, Haleon

"It's the beginning of our relationship, and in the global area, they have connections, so for the moment, we're waiting ... for them to hear the need, find the problems, and then be able to deliver the best solution for the customer.""

Valerie Giraud

Digital and Tech lead partner, Haleon

"I think the partnership at this stage is growing very nicely. We have a very good relationship. We understand each other, which is obviously very good in a relationship. There's lots of communication going on, there's lots of development going on, there's lots of new ideas that keep on flowing and that we want to implement and maybe move towards."

Francois Kanfer

Director Global Commercial Excellence, Hartmann Group

We’ve had a good, long-lasting relationship with Customertimes for many years – more than 5 years between Customertimes and Pernod Ricard. We’ve been working on a regular basis to take into account all the innovations coming from digital platforms, especially Salesforce. These applications are the ones we use for our field sales teams and our sales management teams.

Adrien Combet

Product Owner Sales Force Automation & Global Sales Tech, Pernod Ricard

"We use the CT ipad App for Sales Reps to leverage Salesforce CRM and make it a nice experience for our sales reps in daily use. For example, if they go into a pharmacy, they are guided through [the visit] in a step-by-step approach."

Dana Winkler

Head of Sales Force Effectiveness, Stada

"The whole thing is a journey. There are solutions, but you need to customize and tailor it to your needs, so having a partner [who is] going along the journey that really understands what makes sense and can guide you [even] while you're requesting changes ... that's my impression of a successful relationship with a partner."

Dana Winkler

Head of Sales Force Effectiveness, Stada

Field sales efficiency starts here

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