The Strategic Guide to Activating Billions in Revenue through Asset Monetization & Servitization

While traditional product-focused strategies remain valuable, market leaders are achieving exceptional growth by transforming existing assets into new revenue streams and embracing service-based business models.

This comprehensive whitepaper unveils the proven frameworks and methodologies that industry giants like Siemens and Caterpillar use to generate billions in recurring revenue through Asset Monetization & Servitization (AM&S).

Backed by implementation data, case studies, and measurable outcomes, it provides a clear roadmap for manufacturers looking to strengthen customer relationships, increase lifetime value, and build sustainable competitive advantages.

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Section 1: Discover how leading manufacturers are driving growth through innovative AM&S strategies and how your business can do the same.

Our white paper covers: - Proven strategies to increase revenue and build recurring income streams.

Key insights on improving customer satisfaction and capital efficiency.
How to develop a step-by-step roadmap for implementing AM&S in your organization.

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What customers have to say about us

We are highly satisfied with this project, which unified data from seven companies on a single platform. With Salesforce Data Cloud, we stay ahead in the market and offer exceptional service. Analyzing customer behavior helps us better understand and improve our offerings. Customertimes has been a valuable partner, ensuring smooth integration and enhancing decision-making and efficiency

Shahar Zamir

VP Information Technologies | CIO & CTO, Freesbe

So far, we have had a good partnership with Customertimes to help us support, enhance, and maintain the existing Salesforce org. We are partnering on a critical project that will be kicking off very soon. We are pleased with the quality of resources involved with this project and the work done by the Customertimes team in the discovery phase.

Pharmaceutical manufacturing client

CRM Strategy & Operations Director

Customertimes is very responsive and a great partner in our Health Cloud migration.

Pharmaceutical manufacturing leader

Senior Data Analyst

I have been very impressed with the quality of developer that Customertimes have been able to supply us and their commitment to helping us deliver big, complex, time-constrained projects.

NDA

SAP Development Manager

Good to work with, offer a flexible relationship, allowing the days worked to be increased/decreased as work arrives.

NDA

IS Project Manager

"Very professional, reliable and responsive team at Customertimes."

Wilhite Tamara

Human Resources Business Partner (HRBP), Cyquent Inc

"Very likely, have created an incredible tool that has enabled our program to expand to places previously thought impossible."

Singer-Wright Ally

Senior Director, Medical Society of Virginia Foundation

"Customertimes (CT) is a long-term strategic partner. Not only has CT consistently delivered, CT contributions have directly impacted our ability to scale and grow our organization while also innovating and elevating the services that we provide to our customerselevating that services that we provide to our customers."

Kelts Michelle

Sr. Director, Strategic Operations, IQVIA

"Bohdan and Dmitry always source amazing candidates for us often with short lead times. They are very thoughtful about the onboarding process and always help out when we need assistance. The contractors working for us right now are also doing great work. Overall we are super please with Customertimes and look forward to continuing our partnership!"

Pusateri Bryan

Product Owner, Molex, LLC

"I know we are a small customer, but I greatly appreciate the help we get when we need it and the high quality of the resource we were connected with."

Bawcom Deb

Executive Vice President, Devana Solutions

"Customertimes are big enough, good enough.., But what you guys, I think bring to the table, what I felt not just with the real leadership team, but with everyone like down to project people is the drive to try to to push things if we can do things in a different way. And that is great both for the organization and for the customer. This is embedded as a culture in in people. It's a culture in the company that I like."

Haider Alleg

General Partner, Allegory Capital

"Customertimes as a company has hands on the tech, right in a way and the data on everyday, on everyday data coming more from a business / commercial operation setting. I think it's good to be grounded on where is the tech right now in terms of evolution, in terms of possibilities, capabilities."

Haider Alleg

General Partner, Allegory Capital

"I would say that working with Customertimes is really like working with a Partner. They try to understand your needs. They don't try to oversell something complicated. They just try to make things work with you and for you and they really work hard for you. With Customertimes it's work hard play hard."

Tony Khosravi Dehkourdi

Software Engineering Chapter Lead, Pernod Ricard

"The best CT solution could be related to Salesforce, it could be related to customer services, it could be related to different areas in the company where we can bring something with value. But in this context, we need to understand how AI and machine learning can deliver more and can deliver value."

Valerie Giraud

Digital and Tech lead partner, Haleon

"It's the beginning of our relationship, and in the global area, they have connections, so for the moment, we're waiting ... for them to hear the need, find the problems, and then be able to deliver the best solution for the customer.""

Valerie Giraud

Digital and Tech lead partner, Haleon

"I think the partnership at this stage is growing very nicely. We have a very good relationship. We understand each other, which is obviously very good in a relationship. There's lots of communication going on, there's lots of development going on, there's lots of new ideas that keep on flowing and that we want to implement and maybe move towards."

Francois Kanfer

Director Global Commercial Excellence, Hartmann Group

We’ve had a good, long-lasting relationship with Customertimes for many years – more than 5 years between Customertimes and Pernod Ricard. We’ve been working on a regular basis to take into account all the innovations coming from digital platforms, especially Salesforce. These applications are the ones we use for our field sales teams and our sales management teams.

Adrien Combet

Product Owner Sales Force Automation & Global Sales Tech, Pernod Ricard

"We use the CT ipad App for Sales Reps to leverage Salesforce CRM and make it a nice experience for our sales reps in daily use. For example, if they go into a pharmacy, they are guided through [the visit] in a step-by-step approach."

Dana Winkler

Head of Sales Force Effectiveness, Stada

"The whole thing is a journey. There are solutions, but you need to customize and tailor it to your needs, so having a partner [who is] going along the journey that really understands what makes sense and can guide you [even] while you're requesting changes ... that's my impression of a successful relationship with a partner."

Dana Winkler

Head of Sales Force Effectiveness, Stada

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About Customertimes

Customertimes provides expert consulting, digital engineering, and full-cycle product development services across the globe.

We help you get the most value out of your enterprise cloud solution and ensure a solid return on investment, regardless of project scale or complexity.