Metaverse

Why Meta is betting on mixed reality – and here's why you should be too

The Meta Quest 3 moves mixed reality from novelty to everyday tool. By layering crisp digital content onto factory lines, labs, and store aisles, the headset lets people rehearse repairs, test device setups, and preview shelf layouts without pausing real work.

Date

Author

Ruslan Kapustin

Time reading

5 min

Solution
Metaverse
Digital Twins
Industrial Metaverse
Metaverse

Why Meta is betting on mixed reality – and here's why you should be too

The Meta Quest 3 moves mixed reality from novelty to everyday tool. By layering crisp digital content onto factory lines, labs, and store aisles, the headset lets people rehearse repairs, test device setups, and preview shelf layouts without pausing real work.

Date

Author

Ruslan Kapustin

Time reading

5 min

Solution
Metaverse
Digital Twins
Industrial Metaverse

Table of contents

Author Details

Ruslan Kapustin

Ruslan is the Immersive Technology Practice Leader at Customertimes, where he brings over 15 years of experience in R&D, innovation strategy, and digital transformation. His work focuses on integrating emerging technologies, such as virtual reality (VR), augmented reality (AR), and mixed reality, into enterprise environments to address real-world business challenges. He is known for translating breakthrough technologies into measurable business impact, Ruslan frequently contributes to industry thought leadership, helping organizations rethink how they train, engage, and operate in a rapidly evolving digital landscape.

Meta’s investment in mixed reality through devices like Meta Quest isn't just about games. It’s about building tools for the future of work. Meta understands that the greatest potential lies in the blend of physical presence and digital capability, and industries like manufacturing and healthcare are where that potential becomes essential.

The Meta Quest 3 combines high-resolution colour passthrough cameras, pancake lenses, and inside-out tracking to create seamless mixed reality (MR) experiences. Its advanced sensors map physical spaces in real time, while the Snapdragon XR2 Gen2 chip powers lifelike 3D overlays that interact with real-world objects.


The result? A lightweight, wireless headset that blends digital content with your environment, enabling precise spatial interactions without external markers or controllers.

Mixed reality allows people to remain grounded in the world they know while gaining the power to see, simulate, and solve with tools previously impossible.

Mixed Reality Is More Than a Headset

How Meta Quest and the CT Metaverse change real work

Meta is pouring billions into mixed-reality hardware. The press talks about games, but the real story is work. A lightweight headset that blends the real world with a digital layer solves problems no monitor can touch.

Mixed reality brings practical wins to several fields

The tech works uniquely for each field but equally saves time, cost, and enables higher safety standards across the board. How does it work in practice?

In manufacturing, technicians can stand on the shop floor, view a digital twin of the line, and work through repairs before cost touching a single tool. Reducing errors and shortening downtime.

Life-sciences teams use the headset to practice complex device setups without risking costly equipment. This allows professionals to gain confidence and protect assets at the same time.

In CPG and retail, merchandisers preview shelf layouts in a mixed-reality view. What once took days of mock-ups now happens in minutes

You stand on the factory floor, look at a pump, and see maintenance data hovering beside it. A surgeon reviews a 3-D heart model on the Metaverse platform operating table before the patient arrives. The tech feels natural because the real room never disappears.

Why This Matters for Industry

Mixed reality keeps your feet in the real world while your eyes see the data you need. The tech transcends industries.

  • Manufacturing: Technicians train on a digital twin of the line, cut errors, and keep downtime low.
  • Life Sciences: Field teams practice complex device setups without risking real equipment.
  • CPG and Retail: Merchandisers preview shelf layouts in minutes, not days.

Where does Customertimes fit?

The headset is one part of the stack. The CT Metaverse platform connects that headset to live enterprise data.

Making the hardware useful

We build photoreal digital twins with Gaussian splatting, so the virtual space looks and feels like the real one. We connect the headset to live data from Salesforce and SAP, turning static visuals into living workflows w We track every training step for compliance, giving managers clear proof of progress. The result is one environment where people can train, plan, and fix issues before they cost money or safety.

The Bottom Line

We now know that screens isolate us. However, mixed reality integrates with our world. Companies like Meta Quest provide the hardware, so that CT Metaverse can create a workflow that fits your industry and workplace. Together we let teams see problems, test solutions, and act - without leaving the space they know.

That is why Meta is betting on mixed reality, and why companies are bringing it to the shop floor, the lab, and the store aisle right now.

Let us create a workflow customized to your company's needs. Try the tech to see if it suits.

Contact us today to learn how the Metaverse can work for your operation

Book a Demo

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